We asked readers to share their ideas of what Wisconsin’s new slogan should be. USA TODAY NETWORK-Wisconsin editor Robert Mentzer reads some of the submissions.
T’xer Zhon Kha/USA TODAY NETWORK-Wisconsin
Let Wisconscience be your guide.
Wisconsin: You’ll be back!
Wisconsin: Say cheese!
We’re taking a look at Wisconsin’s image for this year’s State of Opportunity series. We love Wisconsin and think everyone else should love it, too. But the things most people from outside of the state know about Wisconsin are usually limited to the fact that winter here is cold, we make a lot of cheese and we love the Green Bay Packers. That’s all true! But there’s more to the state than that.
State of Opportunity is a series of stories about where Wisconsin jobs are growing and what the future holds for the state’s economy. In this month’s story on the state’s multi-billion-dollar tourism industry, Nathan Phelps reports that the state Tourism Department, after running through five slogans in a decade-and-a-half by 2011, decided the best thing for the state would be to go without a single, official slogan.
“When you have five slogans in 15 years the question becomes, ‘Who are you?’” Tourism Secretary Stephanie Klett told USA TODAY NETWORK-Wisconsin.
Fair enough. And maybe the state doesn’t exactly need a single, pithy slogan that would summarize everything about living here.
But where’s the fun in that?
As we kicked off…
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