The discounts started Feb. 3, and were made at just two of Cinemark’s 339 theaters operating across the United States.
Candice Tarasovitch and her 11-year-old nephew hustled from their parking spot behind Tinseltown to the movie theater’s box office Sunday afternoon, hoping to avoid getting stuck at the back of any long lines for “Beauty and the Beast” by arriving an hour before the start of the popular film.
Tinseltown has been a recent home away from home for Tarasovitch.
The 46-year-old has seen six movies at Tinseltown over the past six weeks, a rare stretch for her that coincided with Cinemark Inc. — the third-largest movie theater chain in America and owner of the Summit Township multiplex — significantly reducing ticket prices here, some by more than 35 percent.
The discounts — fairly sizable, local moviegoers say, for what is the only first-run movie theater in Erie County — began Feb. 3, and were made at just two of Cinemark’s 339 theaters operating across the United States, an executive with the company told the Times-News.
Before the ticket decreases six weeks ago, data trends at Tinseltown revealed noticeably higher attendance on Mondays and Tuesdays, during showtimes when prices were already reduced, compared with lower attendance at other times of the week, said Bryan Jeffries, vice president of marketing and promotions for Cinemark.
“That drove the change,” said Jeffries, adding that Cinemark is promoting the ticket price reductions as a “spring special.”
It could be permanent.
“We’re going to wait and see,” Jeffries added….
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