A historic marquee on East Avenue received a modern-day revival this week. The Little Theatre has a renovated marquee that was unveiled to a crowd of over a thousand people on Monday. The marquee is part of a $1.5 million renovation project.
Before the marquee was lit, the city of Rochester proclaimed June 12 “Little Theatre Day,” officials said.
“This is going to be a beacon for the East End, for the arts,” said Norm Silverstein, president and CEO of WXXI Public Broadcasting and the Little Theatre Film Society. “It’s going to show the world that Rochester is a center for arts and culture, and the East End is where it’s at.”
Funding for the remainder of the building is ongoing. The marquee cost an estimated $250,000, with the funds made possible by private donors and multiple foundations, The Little officials said.
Webster-based Clinton Signs, Bowe Electric Inc. and Wagner Electric Sign Co. in Elyria, Ohio, worked on the renovation of the marquee. Ten rows of chaser lights will be added the bottom of the marquee at a later date, officials said.
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