Tourism study shows county is loaded with tourism potential, but commissioner doesn’t expect it to create big revenue for economy ♦
Editor’s note: This is the fifth and last installment of a multi-part series about a consultant’s research findings on tourism in Tooele County.
While tourism will play a role in Tooele County’s future, tourism won’t be a driving force of that future’s economy, according to Tooele County Commissioner Shawn Milne.
Following the collection of data about the county’s potential for tourism, Milne said he doesn’t expect tourists will flock to Tooele County like they do to Utah’s National Parks.
“However, we can increase the economic impact of tourism in the county,” Milne said. “And tourism can contribute to quality-of-life issues that play a role in the bigger picture of economic recruitment.”
One of the reasons for hiring a tourism consultant was to let experts of the tourism industry collect metrics and identify where Tooele County can best place its tourism dollars for the most impact, according to Milne.
“We wanted to find the low hanging fruit,” he said. “What are we already doing that we can improve?”
The county’s tourism tax fund receives revenue from a 1.0 percent tax on food purchased in restaurants and a 3.5 percent tax on lodging in motels and hotels.
State law that authorizes counties to levy the tourism taxes requires that the funds collected be spent on tourism promotion, including facilities for conventions, museums, sports and recreation.
Tooele County collected $954,322 in tourism…
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