Perla Marina of Fickle Wish
It’s Saturday evening and Fickle Wish is dripping with pink. Inside the Little Tokyo boutique, which specializes in street fashion and indie art from Japan, the color radiates from the walls in a variety of shades and fabrics, from shocking pink backpacks to sunset-hued skirts. It burns bright off of freshly dyed hair and fades softly on the edges of sweatshirts and glasses frames worn by the friends and customers who are crammed between racks of clothing. At Fickle Wish, you can find everything from gothic, black casual wear to cat-print party dresses, but it’s that one head-turning hue that beckons to passersby, drawing them into what might be the one of the coolest stores in Los Angeles on the occasion of its first anniversary.
On its surface, Fickle Wish is a store that sells the kind of fashion documented in the recently defunct Japanese street-style magazine Fruits and the style of art you might find from up-and-coming anime artists inside comic book convention halls. But Fickle Wish is more than that. It’s a shop with a mission of creating a space and making connections between people whose differences go beyond their clothes.
Inside the store, a diverse group — in ethnicity, gender and age — of shoppers snap photos and join the sales team in rounds of truth or dare and trivia. Fickle Wish’s employees, who use the phrases “shop girl” and “shop boy” and mostly go just by their first names, are the store’s ambassadors. They pop up on Instagram modeling their outfits of the day. They host live streams on Facebook and Instagram. “We’re as much a part of the store as the products we sell…
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