CARSON >> In agreeing to award the 2028 Olympic and Paralympic Games to Los Angeles, the International Olympic Committee, desperate to reinvent the Olympic movement and re-connect it to a younger audience, has once again turned to a city that does storytelling for a living.
With an tripartite deal that awards Paris the 2024 Games and delivers a record-setting payout to Los Angeles that could exceed $2 billion, the IOC is counting on two iconic global cities with rich Olympic histories to launch the Olympic movement into the 21st Century on a new trajectory after decades of corruption and doping scandals, financial crises and dwindling interest among both younger fans and major cities has diminished the Olympic brand.
“In 2028 we’re bringing the Games back to L.A., one of the great capitals of this Olympic movement,” Los Angeles Mayor Eric Garcetti said. “A city that has always been a Games changer and will be again in 2028.”
“The Olympics,” Los Angeles 2024 chairman Casey Wasserman said, “are coming home.”
The Games, however, will return to a city much different than the one that hosted transformative Games at similarly critical junctures for the Olympic movement in 1932 and 1984.
“This is a bid about the future, not the past,” Wasserman said.
And the IOC is convinced that a diverse, re-energized Los Angeles at the intersection of entertainment and high tech industries, the crossroads of Latin America and the Pacific Rim can reinvent the Olympic movement just as the city has reshaped itself since the 1984 Games.
“Los Angeles in many ways is the bid of reconnecting with the…
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