When Pleasanton resident Alex Watson was looking for a worthy cause, his love of music inspired him.
Months later, his efforts are coming to fruition — a concert by Black Cat Carrier & the Ro’ Doggs at the Firehouse Arts Center next week to benefit the fifth-grade instrumental music program in the Pleasanton Unified School District.
“Most of these school music programs are not funded,” said Watson, an associate realtor with Keller Williams Realty.
A Pleasanton Schools Education Enrichment (PSEE) Foundation endowment funds half of the $150,000 needed each year for the fifth-grade program but the rest must be raised, Watson explained.
“This leaves a big burden to the nonprofit,” he recalled realizing — so he stepped in.
The school district put Watson in touch with Mark Aubel, a music teacher at Amador Valley High School.
“He was the guy working with the nonprofit that has this huge challenge of raising $75,000 every year,” Watson said.
Watson has the skill set to do fundraisers, he noted, after years with Livermore Rotary and Keller Williams, which encourages projects that give back to the community.
“When I told our agents about this project, we all kicked in money so we could pay for all of the expenses of the concert — they were paid by all 17 agents,” Watson said. “Every ticket sold will go directly to the school.”
He raved about the five-piece band, Dwight “Black Cat” Carrier & the Ro’ Doggs.
“They play zydeco music, a type of blues that involves blues and rhythm and blues,” Watson said. “Put them together and you have music where you can’t stay in your seat.”
He said he hopes to raise $5,000 with this endeavor but plans to make it an…
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