Real men may wear pink, but at least 12 metro Denver guys will live, breathe and think pink for the next two months as they raise money to support breast cancer patients and the people who care for them.
The first wave of competitors in the Real Men Wear Pink challenge made their formal debut Tuesday evening at the JW Marriott Cherry Creek to meet and strategize about how to raise the most money while vying for titles like “the pinkest man.”
Organizers hope to get another eight men nominated into the campaign by the end of August.
“Men can get breast cancer and a lot of people don’t know that,” said American Cancer Society spokeswoman Cristina Spohr. “They are also affected as caregivers to and family members of people who have been diagnosed. This is also about getting men involved.”
People are able to nominate men who they feel are prominent within the community. Spohr said that could mean anything from them being a large influence in their personal network to those who have great connections in the community.
“We try to make the campaign span a variety of industries,” Spohr said. “ We have young professionals, small business owners and a majority work in the hospital and health professions. Most importantly they’re all passionate about breast cancer.”
Each man is challenged to raised $2,500 in donations. Last year total donations reached $45,000 and this year the hope is to beat that by $10,000. The man who raises the most money will receive the title Man of the Year. Adam Jones is a returning contender for this title, his reason being his grandmother who was a breast cancer survivor.
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