A pink Freeport Bakery box can trigger the brain’s pleasure response even before you taste a baked good. One glimpse, and you are rethinking that diet, or that decision to skip the goodbye party for the co-worker you barely know.
“Fruit basket” and “lemon cooler” are shorthand for tasty, high-quality cake in Sacramento, and the bakery that produces them is a key reason – along with nearby Taylor’s Market and Marie’s Donuts – that people have flocked for decades to a small stretch of Freeport Boulevard where traffic can be wonky and parking scarce.
On Aug. 1, Freeport Bakery owners Marlene and Walter Goetzeler marked 30 years in business at 2966 Freeport Blvd. In 1987, the pair moved north from San Diego after buying the business and retaining the name given to it by its previous owners. Native Chicagoan Marlene, now 60, had managed a bookstore in San Diego. Walter, now 57, had been raised in his parents’ bakery in Germany before becoming a professional baker himself.
They began with a small staff and a Volkswagen van in which they…
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