If you’re from Carmel, folks ask if you know Clint Eastwood.
If you’re from Pacific Grove, they ask, do you know The Grove Market?
Of course, in both cases. A little stretch with Clint, but Charlie Higuera behind the meat counter at Grove caters to the whole Peninsula. Again, a little stretch, but safe to say that everyone knows Charlie.
Charlie calls himself a meat cutter and has been doing that since Pacific Grove High School over 60 years ago. Lettered in all four sports, still proud to be a Breaker, Class of ‘53. Started as a meat department clean up at Forest Hill Market. That’s where Fifi’s is now. Learned the meat business from his brothers, who learned it from their dad. A generational thing, his family has been in the meat business for 250 years. Two years in the Marine Corps in Korea … cutting meat at night so that the cooks could feed 200 men the next day. With a partner he bought the market just below Laurel on Forest Avenue in 1969. Called it the Grove Market and almost 50 years later, it is rated above other markets on the Peninsula … and there are a lot of good ones. Happy customers drive in from Carmel Valley, The Highlands, Pebble Beach and every place in between. If you don’t want to drive, they’ll be pleased to deliver.
Lots of reasons for this loyalty: cooked food, ready to go, carefully selected produce, and if nothing else, the meat will bring you back. Amazing how much grocery is in this immaculate and well stocked space. Enough to say that if Grove Market doesn’t have it, you don’t need it!
Charlie has built a cheerful attitude with his 27 associates, six of them family…
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