New management at Citizens Business Bank Arena claims attendance boost – California News

New management at Citizens Business Bank Arena claims attendance boost – California News


One year after Ontario put SMG in charge of the Citizens Business Bank Arena, attendance at the venue’s entertainment and family events has increased 45 percent, boosted by a strengthened schedule of concerts and family shows, officials said.

The arena has had steady ticket sales over the years from indoor sports teams including the Ontario Reign ice hockey team, but its average annual attendance now stands at 600,000, boosted by SMG’s addition of more big-draw entertainment shows and events, said Sue Oxarart, communications director for the Ontario Convention Center, another city facility managed by SMG.

Sold-out shows at the 11,000-seat arena in the year since SMG assumed control July 1, 2016 include concerts by Def Leppard, the Tim McGraw-Faith Hill show, and the Trans-Siberian Orchestra, a news release said.

“Our goals this past year were to improve attendance, increase food and beverage options, and upgrade the overall guest experience,” Michael Krouse, the president and CEO of Citizens Business Bank Arena and a regional vice president for SMG, said in a statement.

In May, SMG announced the Los Angeles Clippers’ development league team, the Agua Caliente Clippers of Ontario, will call the arena their home. The Agua Caliente Band of Cahuilla Indians is the Clippers presenting sponsor.

The team will play its 24 home games at the arena. The NBA’s D League season runs from November through April. The team schedule was not available online Thursday.

Other changes include a return to Ticketmaster for ticket sales; installation of high speed Wi-Fi and introduction of suite scanners, an electronic access system…

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