During a basketball game at Loveland High School his senior year, Jeff Meyer — a Thompson Valley point guard — was fouled and sent to the free throw line with 4.6 seconds left and his team trailing by two.
He drained the first without a problem, but Loveland called timeout to ice him before the second.
When he stepped back up to the line, something was different. As he brought the ball up to shoot, he felt his hand start to shake and knew right then he missed the second.
He went home after the game feeling terrible about himself and one question kept coming to mind. Why?
That was when he decided the mental side of the game was important. Important enough for him to spend the rest of his life studying and teaching about it.
“We always cut off the athlete’s head and beat on their body,” Meyer said. “Everybody acknowledges how important the mental side is, but they hardly ever do anything about it.”
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After a bachelor’s and master’s degree, and stints coaching basketball at numerous high schools, as well as UNC and CSU, two years ago he was finally able to address it full time by starting Jeff Meyer Mental Edge.
He was at a gym in Loveland when the mother of a 13-year-old gymnast asked him to help her daughter. That one girl turned into six, and within three months his clientele had ballooned to over 40 athletes.
And in only two years, those 40 have multiplied into over 1,000 clients that he — and assistant Linley McIlnerney — work with per month.
One of those is Andi Johnston, a swimmer from Fort Collins who called Meyer before her freshman year at Arizona State.
She was happy with her training but noticed she didn’t perform as…
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