‘Final Four’ championship generated $324 million economic impact – Arizona Capitol Times – Arizona News

‘Final Four’ championship generated $324 million economic impact – Arizona Capitol Times – Arizona News

But study didn’t include costs of hosting event

Arizona’s first “Final Four” college basketball championship generated more than $324 million in economic impact for the state, according to a new study. But the direct benefit in terms of money spent by visitors this past late March and early April is less, with the actual tax revenues generated just a fraction of even that.



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