Thursday, August 10, 2017 at 7 a.m.
The Rickmobile travels slower than a portal gun.
Courtesy of Adult Swim
Phoenix, it’s time to get
The Alamo Drafthouse in Chandler will be the lone Valley stop of the “Don’t Even Trip Road Trip” tour, a celebration of the popular Adult Swim animated comedy Rick and Morty. On Saturday, August 26, the Rickmobile, a truck in the shape of the titular sociopathic scientist Rick Sanchez, will pull up in the movie theater parking lot.
Fans can get pictures taken next to the vehicle named for the smartest man in the universe, which also turns into a pop-up store featuring exclusive merchandise related to the show. It remains to be seen whether there will be any boxes of Eyeholes or Mulan Szechuan McNugget sauce available for purchase.
“We’ll have a mix of products from our licensees – home décor, board games, socks, and hats,” says Jim Babcock, Adult Swim’s vice president of consumer marketing, by email. “We also [have] some items we created specifically for the Rickmobile – special T-shirts and hoodies, a growing Squanchy, and a pool float.”
The Rickmobile began its journey from Atlanta in May, a month after Adult Swim surprised fans with the first episode of the third season of Justin Roiland and Dan Harmon’s demented take on Marty McFly and Doc Brown from the ’80s movie classic Back to The Future. According to a recent safe-for-work article on Playboy.com, hardcore fans have been following the unique marketing gimmick in the same way Deadheads followed The Grateful Dead in the band’s heyday. They wait outside the Rickmobile…
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