Five corporate site selectors from across the United States were in consensus after two days of touring northern Colorado: the region needs to be better marketed as a place to do business.
The Northern Colorado Economic Alliance, with some help from community officials and the Upstate Colorado Economic Development, hosted the site selectors as a way to expose companies to northern Colorado’s diverse and growing economic conditions. The site selectors spoke about their experience to a group of about 50 people, ranging from county officials to business leaders, Friday afternoon during a luncheon at the University of Northern Colorado.
Andy Montgomery, CEO of Northern Colorado Economic Alliance, said the biggest takeaway from hosting the site selectors was the need to get northern Colorado’s name out there as a place to do business. Most of the selectors were unaware of the region’s success, he said, with some admitting they saw northern Colorado as merely a suburb of Denver instead of a place with its own individuality.
Montgomery said regional officials must try a more aggressive approach when recruiting companies to the area to grow. And despite the lack of awareness, he said the site selectors found the region attractive for a variety of companies for which they work.
“(The companies) have a big West coast presence and are at a breaking point with the cost, and this area makes sense to them,” he said.
Rolf Jourgensen of Transwestern Consulting, who works in the San Francisco Bay Area, said companies and workers in California and larger cities are being priced out of the market. He said it costs an average of about $110,000 per person to live in the bay…
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