Some wonder why it’s necessary to walk four hours to play 30 minutes of golf, which may be one reason high-tech golf venues are cropping up in Phoenix and other metro areas.
The popularity of Topgolf, the forerunner in golf entertainment, has brought others into the field.
New York-based Drive Shack announced last week that it will open a golf entertainment venue near University of Phoenix Stadium. The three-story complex is planned at the southwest corner of Bethany Home Road and 99th Avenue, just west of Loop 101, in Phoenix.
One month ago, Topgolf announced it would build at the northern corner of Bethany Home Road and the 101, in Glendale.
Both are expected to open in 2018.
Similar competitiveness has been playing out in Richmond, Virginia, where Drive Shack is building and Topgolf is eyeing to build, according to a RichmondBizSense.com.
Neither golf companies returned calls for comment.
Topgolf was onto something
Topgolf opened in the United Kingdom in 2000 and came to the United States in 2005. Today it has grown to 30 venues worldwide, with 13 more in the works throughout the U.S. In August, it announced the Glendale as its third metro Phoenix location. Topgolf already has venues in Scottsdale and Gilbert.
Drive Shack announced its first location in Orlando last year and is now pursuing locations in Richmond and Phoenix.
The concept has proven popular. Topgolf said in a press release that it expects to draw about 450,000 visitors in Glendale in its first year.
The Drive Shack concept is similar to Topgolf’s, which is golf…
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